Privacy POlicy
1. Introduction
This Privacy Policy explains how Boch Group Pty Ltd (ABN 35 611 790 946), trading as Retail Brand Partners ("we", "us", "our"), collects, holds, uses, and discloses personal information in connection with our website, rbp.net.au (the "Website"), and our business generally.
We are committed to handling personal information in accordance with the *Privacy Act 1988* (Cth) and the Australian Privacy Principles (APPs).
By using our Website or providing us with your personal information, you consent to the collection, use, and disclosure of your information as described in this Policy.
2. What Personal Information We Collect
The types of personal information we collect depend on how you interact with us, and may include:
- Contact and identity information - your name, company name, email address, phone number, and job title, typically provided when you submit an enquiry through our contact form, email us, or engage our services;
- Business and commercial information - details about your brand, products, and commercial objectives that you share with us in the course of an enquiry or engagement;
- Correspondence - the content of messages you send us through the Website, by email, or by other means; and
- Website usage data - technical and analytics information collected automatically when you visit the Website, such as your IP address, browser type, device type, operating system, pages visited, time spent on pages, referring website, and general geographic location.
We do not knowingly collect personal information from children, and our Website and services are directed at businesses.
3. How We Collect Personal Information
We collect personal information:
- directly from you - when you submit an enquiry through our contact form, email or call us, book a discovery call, or otherwise communicate with us;
- automatically - through cookies and similar tracking technologies when you use our Website (see section 6 below); and
- from third parties - occasionally, from publicly available sources or business referrals, where it is reasonably necessary for our business functions.
If you provide us with personal information about another person (for example, a colleague), you should ensure that person is aware of this Privacy Policy and consents to their information being provided to us.
4. Why We Collect, Use, and Hold Personal Information
We collect, hold, and use personal information for purposes including:
- responding to your enquiries and communicating with you;
- providing, administering, and improving our services;
- managing our commercial relationships with clients and retail partners;
- understanding how visitors use our Website so we can improve its content and performance;
- marketing and promoting our services, including through online advertising (see section 6); and
- complying with our legal obligations.
We will not use your personal information for purposes unrelated to those above without your consent, unless permitted or required by law.
5. Direct Marketing
We may occasionally send you information about our services where you have enquired with us or engaged us, in accordance with the *Spam Act 2003* (Cth). Every marketing communication we send will include a simple means of opting out, or you can opt out at any time by contacting us at info@rbp.net.au.
6. Cookies and Tracking Technologies
Our Website uses cookies and similar technologies to collect usage data and support our marketing. Specifically, we use:
Google Analytics
We use Google Analytics to understand how visitors use our Website - for example, which pages are visited, how long visitors stay, and how they found us. Google Analytics uses cookies to collect this information, which may include your IP address and device information. This data is transmitted to and stored by Google, which may store it on servers located outside Australia (including in the United States).
You can learn more about how Google handles this data at How Google uses information from sites or apps that use our services. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Meta Pixel
We use the Meta Pixel (provided by Meta Platforms, Inc.) to measure the effectiveness of our advertising and to show you relevant ads on Facebook and Instagram. The Meta Pixel collects information such as the pages you visit on our Website, your device information, and identifiers that may allow Meta to associate your visit with your Meta account. This data is transmitted to Meta, which may store it on servers located outside Australia (including in the United States).
You can learn more about how Meta handles this data in Meta's Privacy Policy, and manage your ad preferences through your Facebook Ad Preferences settings.
Managing Cookies
Most web browsers allow you to manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of some parts of the Website. You can also opt out of some interest-based advertising through Your Online Choices (Australia).
7. Disclosure of Personal Information
We may disclose your personal information to:
- our employees, contractors, and professional advisers, on a need-to-know basis;
- service providers who help us operate our business and Website, such as web hosting providers, email service providers, IT support, and the analytics and advertising providers described in section 6;
- retail partners or other third parties, where you have asked us to represent your brand and disclosure is necessary to provide our services to you; and
- government agencies, regulators, or law enforcement, where required or authorised by law.
We do not sell personal information to third parties.
Overseas Disclosure
As described in section 6, information collected through Google Analytics and the Meta Pixel may be stored or processed on servers located outside Australia, including in the United States. Apart from this, we do not routinely disclose personal information to overseas recipients. Where we do, we take reasonable steps to ensure the recipient handles your information in a manner consistent with the Australian Privacy Principles.
8. Storage and Security
We take reasonable steps to protect the personal information we hold from misuse, interference, loss, and unauthorised access, modification, or disclosure. These steps include access controls, secure hosting, and limiting access to personal information to those who need it.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. If you suspect any misuse or loss of your personal information, please contact us immediately.
We retain personal information only for as long as it is needed for the purposes described in this Policy or as required by law, after which we take reasonable steps to destroy or de-identify it.
9. Access and Correction
You may request access to the personal information we hold about you, or ask us to correct information that is inaccurate, out of date, incomplete, or misleading, by contacting us using the details below.
We will respond to your request within a reasonable period. In some circumstances, we may be permitted or required by law to refuse access, in which case we will provide you with written reasons.
10. Complaints
If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us in writing using the details below. We take complaints seriously and will investigate and respond within a reasonable period.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The current version will always be published on this page, with the "Last updated" date shown above. We encourage you to review this Policy periodically.
12. Contact Us
Boch Group Pty Ltd trading as Retail Brand Partners
ABN 35 611 790 946
Physical: 2 West Thebarton Rd, Thebarton SA 5031
Postal: PO Box 7, Black Forest SA 5035, Australia
Email: info@rbp.net.au